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Marketing 421 Week 1 Individual Assignment Mgmt


C. Promotion, Production, Price, and PeopleD. Production, Personnel, Price, and Physical Distribution9) A firm's marketing mix decision areas would NOT include:A. PriceB. PeopleC. Product D. Promotion10) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existingproduct line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices.These decisions would fall under which variable of the marketing mix?A. PromotionB. PlaceC. PriceD. Product 11) When one considers the strategy decisions organized by the four Ps, branding is related topackaging as:A. Store location is to sales force selection.B. Production is to marketing.C. Personal selling is to mass selling.D. Branding is to pricing12) The ______ area of the marketing mix is concerned with decisions about getting the right product tothe target market when and where it is wanted.A. PromotionB. PeopleC. PlaceD. Product 13) The main difference between a marketing strategy and a marketing plan is that:A. A marketing strategy provides more detail.B. A marketing plan includes several marketing strategies.C. A marketing strategy omits pricing plans.D. Time-related details are included in a marketing plan.14) Which of the following would probably NOT be in a proposed marketing plan?A. Expected sales and profit results.B. A statement of how frequently the design of the website will be changed.C. A description of the target market and marketing mix.D. A list of what company resources (costs) would be required.15) A marketing plan is:A. A marketing strategy

plus the time-related details for carrying it out.B. A marketing strategy.C. A target market and a related marketing mix.D. A marketing program.16) Marketing strategy planners should recognize that:A. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly definedmarkets.

Marketing Plan 2 Marketing Plan: Phase I – Pet Palace Marketing is necessary in every business for it to be successful, without exception. Whether it is minimal for a generational business in a small community or a large nationwide campaign for a well-known chain, marketing will seep into every business in some form or another. The beginning of any plan is defining the vision and goals. There should be a 12-month goal in place. When a new item is introduced into the market, it is imperative there is a good baseline from which the company launches this idea into the public. SMART is a practice that the owner of Pet Palace, Raymond Morose, has practiced with his small staff throughout the 44 years Pet Palace has been in business (Manta , 2010). SMART is an acronym for specific, measurable, achievable, relevant, and time-based. Using SMART as a foundation will enable the business to describe the product, explain the importance of marketing to the business, identify the analysis, and decide on which of the many strategies are the best to use. Because Pet Palace is a private company that has sold pet supplies for many years, it will be entering a new level by bringing this product to fruition under its own umbrella (Manta , 2010). Developing a solid marketing strategy for the new product, Allergy Be-Gone, is an endeavor Pet Palace is excited to take on. Pet Palace has been in the planning stages of this new product for almost 36 months. Description of New Product – Allergy Be-Gone Intelligence gathered has discovered that many people have allergies toward pets. Pet Palace has developed the product, Allergy Be-Gone, to reduce allergies and allow pets and people to live happily together. Allergy Be-Gone will be introduced on the market as an allergy neutralizer that will enable people to be around pets without the irritation of allergies.

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