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Writing A Winning Cv And Cover Letter

  • 90% of executives say writing cover letters is valuable, according to a Robert Half survey.
  • Job seekers can help themselves by tailoring their cover letters to specific employers.
  • Incorporating keywords that match terms in the job posting can help job seekers with companies that use resume-filtering software.

In the age of the digital recruiting, do cover letters matter anymore? The short answer: Yes. Surprising to some, they matter more now than ever.   

In fact, a Robert Half poll found that 90 percent of executives consider cover letters a valuable tool when assessing job candidates. Yet, far too often, job seekers treat them as afterthoughts to the resume.

Your cover letter is your introduction to a company and an opportunity to make a good first impression on your prospective employer. So don't squander it. Resumes help employers — with a growing number of assists from software — wade through a huge pile of applications. But the cover letter is often the first thing the hiring manager sees, especially as the pile shrinks to likely candidates. It's an opportunity to provide a brief accompanying narrative of who you are and why you're qualified for the position. So why not take advantage of this chance to shine?  

Robert Half has been helping job seekers find great career opportunities since 1948. Let us help you find the right job for you.

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Here are some tips for writing the kind of  cover letter that helps your resume jump to the top of the pile — one that convinces hiring managers and HR professionals to bring you in for an interview.

1. Don't just rehash your resume 

A strong cover letter should do much more than just restate salient details from your resume. Here's a brief checklist of important functions of a cover letter:

  • Draw attention to specific skills and experience that make you an ideal candidate.
  • Mention relevant skills and personal qualities the resume may not illustrate.
  • Explain why you would love to have the job in question — and how it advances your personal career goals.
  • Establish any personal connections to the company or hiring manager, and how you'd like to help the business grow.
  • Justify any gaps in your resume.

2. Tailor it to a specific job

Just as we recommend for the resume, take the time to target your cover letter to the job at hand. Write a cover letter they can't ignore. Begin by carefully reviewing the job description, making a list of specific skills and experience that match this particular role.  

Just as important, gather facts and figures that support your claims. For example, if you're applying for a managerial role, mention the size of teams and budgets you have managed. If it is a sales role, discuss specific sales goals you've achieved.

In addition to highlighting your talents, you can further personalize your cover letter by demonstrating your familiarity with the specific industry, employer and type of position.    

Remember, your future employer doesn't just want a warm body. They want employees who love their work. They know these are the people who tend to perform better, serve as stronger team members and have greater potential to grow along with the business.

3. Address the hiring manager personally

Just as you personalize your resume to the role, you should also address the cover letter to the person actually hiring for the position. If it is not spelled out in the job posting, call the employer's main phone number and ask for the name and title of the hiring manager.  

This is also your chance to show that you've done your research on the company, its mission and key leadership. Mention any personal connections you have to the company and colleagues you might have in common. The cover letter process underscores one of the chief reasons for attending professional conferences and luncheons. Many job referrals are based on personal connections.

4. Use a standard business letter format

A cover letter is not a quick email you dash off. You should write to the same standards as any formal business letter. Use a standard font size (10 or 12 point, in a readable font style such as Times New Roman, Arial or Calibri). Keep it to one page (generally three or four short paragraphs). And include your name and contact information at the top in a business letter format.  

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5. Use keywords from the job description

Many employers use resume-filtering software that scans for resume keywords and evaluates how closely resumes and cover letters match the preferred skills and experience.  

That means your cover letter should incorporate key phrases you've identified in the job description. During the writing process, review qualifications such as the type of degree required, the number of years' experience needed, specified software skills, organization and communication abilities, and project management background.

6. Proofread thoroughly

Once you're convinced you've made a strong argument for your candidacy, it's time to proofread your work. No hiring manager wants to see a great cover letter with typos and grammatical errors.  

After you've given your cover letter a final polish, ask a friend with excellent grammar, punctuation and spelling skills to review it. Consider giving him or her a copy of the job posting so they can help make sure you've hit all the right points.

7. End on a high note

In your concluding paragraph, reiterate in a sentence or two why you are the right person for this job. Most hiring managers will go to the resume after reading your cover letter, so prepare them to notice what you want them to see next.

Smart tips to help you format and write a cover letter

Struggling to write a cover letter that will catch an employer's attention? We've got tips to help you show your best self—and a sample you can use to get started.

There's nothing scary about writing a cover letter.

You've found the perfect job, hit the "apply" button, and started the process with your engines revved and ready. But wait! Slam the brakes! They want a cover letter. Oh no. 

Don't let this request derail you. Here's everything you need to know to write a letter that truly sells your skills. Plus, scroll down to see a sample cover letter you can use to craft your own.

What is a cover letter?

A cover letter is a one-page document that, along with your resume, is sent with your job application. A cover letter is your chance to tell a potential employer why you’re the perfect person for the position and how your skills and expertise can add value to the company. The letter should be professional but personable, and serve as a sort of introduction.

Do I need to send a cover letter?

A lot of job seekers today wonder if a cover letter is still appropriate to send with your resume—and the answer is yes! Even if an employer doesn’t ask for a cover letter, it couldn’t hurt to send one. In fact, it’s can help you get someone's attention in a different way, and it can be a great way to display your enthusiasm for the job and company.

What are the basic elements of a cover letter?

  1. Greeting: Address your cover letter to the proper person.
  2. Opening: Write a personable, inviting opening paragraph that notes how your skills are a perfect fit to the job and displays your enthusiasm.
  3. Hook: Highlight your past achievements as they relate to the job you're applying for.
  4. Skills: Emphasize additional relevant skills, such as computer languages or certifications.
  5. Close: Briefly recap your strengths as a candidate, and include your contact information.

Cover letter tips

1. Parrot the keywords: Just like with your resume, your cover letters should be customized for each job you apply to. Start by reviewing the job description. In it, you will find important keywords that let you know what kind of employee the company is hoping to find. Use these same keywords throughout your cover letter.

2. Adapt for the company: Each version of your cover letter should talk about how your skills will benefit the particular company that you want to work for. You want to target the company’s needs—not your own. Demonstrate how you could help them achieve their goals. Remember: You're selling yourself in a resume and a cover letter, but the employer has to want to buy.

3. Show you "get" them: Your cover letter should demonstrate that you have done some research into what the organization's pain points are. Presenting yourself as a solution to a hiring manager’s problem can help your cover letter take the right tone. If you’re applying to an administrative position, be sure to mention your time-management skills; if you’re an IT professional, include your expertise in improving efficiency. Always ask yourself: How can I help this company?

4. Proofread. Don’t assume spell check will catch every mistake (it won’t). Slowly review your cover letter to make sure everything reads properly. Have someone else read your cover letter for backup.

Need even more confidence before you start your cover letter? Below are some additional cover letter tips you could reference—or keep scrolling for a cover letter sample:

Cover letter mistakes you should avoid: From overusing “I” to being too vague, there are a bunch of pitfalls that can trip you up. Don’t let them!

Cover letter format and advice tips: Learn how to set up your cover letter and what each section should include.

Cover letter tips for new grads: You might lack real-world work experience, but your cover letter can be chock-full of activities that demonstrate your potential to succeed.

Cover letter tips for technology professionals: The ease of applying to online jobs has led many IT professionals to skip sending a cover letter, but that’s a mistake. 

Cover letter tips for finance professionals: If you’re searching for a finance job or want to be prepared just in case, you will need a dynamic cover letter to grab the hiring managers’ attention.

Tips for better email cover letters: If you're emailing a resume, your cover letter will deliver the first impression. These eight tips will help you craft a better email cover letter.

Cover letter sample

Check out the sample cover letter below (or download the template as a Word doc) to get some inspiration to craft your own. And we've also got you covered if you're looking for a cover letter in a specific industry. 

Once you've finished your cover letter, consider joining Monster—you can upload and store up to five cover letters and resumes, so that you can apply for jobs on our site in a snap!


[Date]

Ms. Rhonda West
Customer Service Manager
Acme Inc.
123 Corporate Blvd.
Sometown, CO 50802

Re: Customer Service Representative Opening (Ref. ID: CS300-Denver)

Dear Ms. West:

I was excited to see your opening for a customer service rep, and I hope to be invited for an interview.

My background includes serving as a customer service associate within both call-center and retail environments. Most recently, I worked on the customer service desk for Discount-Mart, where my responsibilities included handling customer merchandise returns, issuing refunds/store credits, flagging damaged merchandise for shipment back to vendors and providing back-up cashiering during busy periods.

Previously, I worked within two high-volume customer-support call centers for a major telecommunications carrier and a satellite television services provider. In these positions, I demonstrated the ability to resolve a variety of issues and complaints (such as billing disputes, service interruptions or cutoffs, repair technician delays/no-shows and equipment malfunctions). I consistently met my call-volume goals, handling an average of 56 to 60 calls per day.

In addition to this experience, I gained considerable customer service skills during my part-time employment as a waitress and restaurant hostess while in high school.

I also bring to the table strong computer proficiencies in MS Word, MS Excel and CRM database applications and a year of college (business major). Please see the accompanying resume for details of my experience and education.

I am confident that I can offer you the customer service, communication and problem-solving skills you are seeking. Feel free to call me at 555-555-5555 (home) or 555-555-5500 (cell) to arrange an interview. Thank you for your time—I look forward to learning more about this opportunity!

Sincerely,



Sue Ling

Enclosure: Resume


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